I am becoming more and more convinced that FREE in any iteration of the sales process is the key to web success.
As Tweeted, are you getting potential clients coming to you to work with the low price (say 1.00) and then thinking they will get a 5% conversion. This “I will rule the Long Tail” thinking can lead to disastrous consequences and premature web death.
You must guide them to FREE. How can they offer something of value for FREE? Can it be made to go viral? Can you use the “Open Source” model. Give them all the information to build it themselves but have a paid version available for the impatient and wealthy.
Feel FREE to link to this FREE advice and tell your friends.
I have not come up with the secondary monetization phase of my genius FREE plan, but one cannot do everything at once.
